Bistrot Media | The Stinking Bishops
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The Stinking Bishops

At Bistrot Media we love food – this should come as no surprise. But there is something extra appealing about capturing and promoting fan-favourites like charcuterie boards, oozing cheeses, and gooey mac and cheese.  Working with The Stinking Bishops in Newtown was exactly that. From the outset, we set some goals that would make them stand out in the crowded online space of Sydney restaurants and hospitality. In order to strengthen the boutique restaurant’s online presence and elevate their Instagram feed we championed the following goals: 

  • Improve brand awareness through PR campaigns 
  • Grow social media following with consistent, engaging and creative content
  • Increase bookings 

PUBLIC RELATIONS

We rolled out a campaign highlighting the Stinking Bishops’ new cheese hampers deliveries. The hampers would be packed with quality meat, cheese, and other goodies that perfectly encapsulated the Bishops’ specialties. The hampers would be available for pick-up or delivery, and who can resist a cheese delivery right to your door during Christmas?! 

BROADSHEET | Social media post, Newsletter and website article

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URBAN LIST| Social media post, Newsletter and website article

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TIME OUT | Social media post, Newsletter and website article

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EAT DRINK PLAY | Social media post, Newsletter and website article

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2 HUNGRY GUYS| Instagram stories

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PHOTOGRAPHY

At Bistrot Media we facilitate all photoshoots, editing and content creation even before an image gets posted. This is because, particularly when capturing food, the images need to be engaging, professional and high quality. Our photographer expertly shot The Stinking Bishops’ dishes to reflect their mouth-watering goodness that translated on Instagram. 

In addition to shooting photos, we also captured video, created gifs and posted Reels that best perform for the algorithm. Our strategic and creative approach meant an increase in followers, newsletter subscribers, bookings, and post engagement.

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Newsletter

We sent a monthly newsletter to increase the bookings and grow the online store.
We grew the newsletter subscribers from 1.8k to 4.6k in a year.

As a direct communication channel to an interested audience, those monthly newsletters and the hampers strategy we implemented helped push the Christmas online shopping. The online revenue went from 4k in December 2019 to 13.8k in December 2020.

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Social Media

From February 20 to February 21, we grew the social media following by 40% via organic engagement as well as marketing campaigns. We out-reached our followers and engagement goals via organising some competitions, community management and a curated feed.