This March, we teamed up with the International Creative Agency SOPEXA to bring the elegance of Loire Valley Wines to life against some of Melbourne’s most iconic backdrops, from Hosier Lane to Brighton Beach. Our goal? To introduce Australian wine enthusiasts to the sophistication of this gorgeous region!
Crafting mood boards, organising the locations, and ensuring consistent branding by designing logos for the bottles, we were hands-on during every stage of the process. Our director, Ania, even stepped in front of the camera! Alongside fellow model Léa from Hopscotch Season, and with our expert photographer Jimmy Wong behind the camera, we captured our vision perfectly.
As Loire Valley Wine seeks to strengthen their brand Down Under, this Melbourne collaboration follows a similar success story in Sydney. With each photoshoot, the brand continues to resonate with Australian consumers, offering a taste of French refinement amidst the bustling Australian landscape.
Check out some of the amazing photos we captured below!
