With savvy digital marketing, even a cosy kiosk café like Delisse can create waves! After being approached by the Food Court bakery to revamp, we jumped at the task! As a French-Australian company, we love working with likeminded clients who embrace French culture, and we know exactly how to market this to an Australian audience.
First things first – the Content Pillars. Making sure the basics were covered, we of course included “Coffee”, “Sweet Treats” and “Savoury Delights”, in order to make sure that we were effectively communicating on Delisse’s primary products on offer. However, to engage with our followers more, we added a fourth content pillar, adding a fresh “French touch.”
Introducing the “Guess the City” game, we posted captivating images of lesser-known French cities, prompting guesses in the comments and turning passive viewers into active participants. We also rolled out the “French Word of the Week,” teaching quirky phrases tied to café culture, fostering not just engagement but cultural appreciation.
Beyond content, we focused on aesthetics, crafting a visually captivating feed with a harmonious checkerboard pattern. We wanted each scroll through the feed to felt like a stroll through a French market, enticing followers to linger.
To keep content fresh, we organised bi-monthly photoshoots at one of their kiosks, to showcase new products and seasonal delights, from hearty soups in autumn to fruit salads in summer. These shoots offered a peek behind the scenes, enriching Delisse’s narrative and keeping their online presence fresh.
Through the fusion of strategic content pillars, cohesive aesthetics, and a commitment to freshness, we took Delisse’s social presence through a remarkable transformation.
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