Fluère, a premium non-alcoholic spirit, entered the Australian market this year in all of its luxurious glory. The beverage prides itself on being distilled with Himalayan juniper whilst carrying notes of lavender and coriander. The floral blend of botanicals smells, looks and tastes like an expensive, top-shelf worthy spirit.
With a recent uptick in the demand for non-alcoholic drinks, we were tasked to capitalise on the market interest. We ensured that Fluère was promoted effectively while maintaining and encouraging its prestige as a top-of-the-line and unique product.
For this, we created a campaign that reflected the high quality and beauty of Fluère. We exclusively invited Sydney’s top influencers, gourmet food writers, blogs and magazines. The event was held at the gorgeous Reign in the Queen Victoria Building, an exquisite Champagne bar.
Take a look at some of the excellent coverage of the event.