As a marketing agency, we know first hand that one of the best ways to elevate a brand and drive real results is through strategic partnerships!
When you team up with another like-minded business, you’re not just sharing audiences—you’re creating unique experiences that boost visibility, build engagement, and, most importantly, drive sales. That’s exactly what happened when we brought our client Four Frogs Crêperie together with Bonne Maman for a delicious September campaign.
For the entire month of September, Four Frogs customers who ordered the La Bonne Maman crêpe received a free, full-size jar of Bonne Maman Hazelnut Spread – yep, talk about generous! Bonne Maman for their part highlighted Four Frogs on their Instagram with over 10.3k followers, bringing additional visibility to the crêperie.
The results were seriously impressive. Sales of the La Bonne Maman crêpe soared by over 70% compared to the average monthly specials sales. And, Bonne Maman’s Instagram post attracted strong engagement, helping introduce Four Frogs to new customers. The offer also boosted website traffic, with 57% of newsletter clicks focused on this promotion alone!
As you can see partnerships with other brands can be incredibly powerful. But they only work when there’s a true connection between the brands. For example, pairing a bubble tea café with a car repair shop wouldn’t make sense—there’s no natural overlap in their audience or message. The key is finding businesses that align with your values and resonate with your target market. That’s what made this campaign so successful.
Four Frogs, an Australian restaurant run by French people, and Bonne Maman, a French brand with a strong presence in Australia, both share a commitment to quality ingredients, delicious flavours and the joys of French cuisine. This shared focus on delivering exceptional taste made the partnership feel authentic to their audiences.
Want help with marketing and fostering brand partnerships that drive results? We’re here to help! Get in touch and let’s create something amazing together.
Want help with your next campaign and fostering brand partnerships that drive results?
We’re here to help! Get in touch and let’s create something amazing together.
